Historians (Wikipedia) estimate that candles have been around since approximately 200 B.C. And before they became luxury home accents, candles were simple goods made with real ingredients, by real people.
That’s where Yankee Candle comes in. From its humble beginnings in small town Massachusetts, Yankee Candle has grown into the largest candle manufacturer in the United States. But you don’t get that far without paying homage to your roots, and without recognizing that some things are just better made the old-fashioned way.
In this script, Amos, an original Yankee Candle candlemaker, travels around the world to capture the newest scents the old world way.
Yankee Candle
“The Old-World Way” :30
AVO:
Amos is a Yankee Candle Candlemaker.
Which means he still makes candles the old-fashioned way.
Camera shows older man in an apron making his own hand-dipped candles.
AVO:
Searching out real, natural ingredients for our newest fragrances.
Now matter where it takes him…
Cut to Amos – he stands silently among couples taking a stroll beneath a full moon.
AVO:
For scents like Moonlit Garden
Cut to Amos tapping the sap from a Pine Tree in a dense forest.
AVO:
Shimmering Pine
Cut to Amos posing as a busboy at a fancy restaurant. He takes a plate of chocolate cake of a table and leaves.
AVO:
Chocolate Layer Cake
Cut to Amos wearing an oversized cashmere sweater and watching Netflix on the couch while dipping candles.
AVO:
Cozy By The Fire
Cut to Amos scuba diving underneath a tropical waterfall, his long beard flowing majestically alongside him. He sees what looks like a sharks fin and bobs his head back up to the surface.
AVO:
Even Island Waterfall
Breathing heavily, he takes out his mouthpiece…
AMOS:
I’m getting too old for this sh–
He’s cut off by a dolphin’s squeal.
AVO:
Have a favorite fragrance you’d like Amos to capture? Tweet us and we’ll send Amos somewhere new!
SUPER:
@TheYankeeCandle, #AmosAdventures
Like I said, candles are pretty old. They’ve (literally) given light to revolutionary thinkers, inventors and world leaders for thousands of years.
So, this option highlights the role of Yankee Candle throughout history. For example, everyone knows the story of Paul Revere’s midnight ride – but what most people don’t know is that he almost missed his cue thanks to a delicious smelling Yankee Candle…
Yankee Candle
“The Midnight Jasmine Ride” :30
Open on colonial America on the night of Paul Revere’s famous ride. Camera shows an older man making his own hand-dipped candles inside “Amos’ Ye Olde Candle Shoppe.”
AVO:
Amos is a Yankee Candle Candlemaker.
Camera shows Amos admiring his finished candle.
AVO:
It’s pretty historic stuff.
Cut to a young boy bursting through the door!
BOY:
AMOS! Hurry, the British are coming!
Amos quickly grabs his candles and runs into the night. Paul Revere is waiting on horseback.
AMOS:
Remember, light one if by land and two if by sea.
PAUL:
Well, that’s a good system, actually.
PAUL:
(Paul takes a big sniff of the candle)
Mmm – is that jasmine? With hints of…grapefruit?
AMOS:
I also have Seaside Woods and Tahitian Nights.
PAUL:
Mmmm…
(gunshots fly through the windows around them)
I'd better go.
AMOS:
Yes! Stick with the jasmine!
AVO:
Revolutionary craftsmanship. Brand new scents. That’s Yankee Candle.
SUPER:
REVOLUTIONARY CRAFTSMANSHIP.
NEW SCENTS.
YANKEE CANDLE.
America’s favorite since 1775
